We are thrilled to announce that this year’s grand marshal is Iconic American professional angler & TV personality, Jimmy Houston.
Jimmy Houston, Americas Favorite Fisherman, is in his 45th year on national television. For 20 years, Jimmy Houston Outdoors consistently ranked as the #1 outdoors show on ESPN.
A huge crowd favorite at bass tournaments and over 100 personal appearances a year, he represents most of American’s top outdoors related companies.
Jimmy Houston isn’t just a fishing icon—though if you ask most folks, that’s the first thing that pops into their heads. But there’s a whole lot more to Jimmy than just catching fish. With his trademark laugh and boundless energy, he’s carved out a spot in outdoor history. Whether he’s out on the water, working on his ranch, hanging with his grandkids, or cracking jokes in front of a crowd, Jimmy really knows how to make the most out of life—both on and off the lake.
His days are anything but ordinary. One moment, Jimmy might be launching his iconic bass boat at sunrise, camera crew in tow, sharing secrets of the perfect cast. The next, he could be swapping stories with friends over a crawfish boil, laughter echoing across the ranch as the sun dips low. Wherever he goes, Jimmy brings along a heart
for adventure and a passion for connecting with people—whether they’re seasoned anglers or wide-eyed kids casting for the very first me. It’s this genuine enthusiasm, this willingness to say yes to life’s invitations, that has kept him at the center of both the fishing world and the broader outdoor community for decades.
Hang out with Jimmy for a day, and you’ll see he doesn’t really do “normal.” He just bounces from one thing to the next—one minute he’s chasing a trophy bass, the next he’s at a charity event, or maybe just kicking back with his family. He’s always got a smile, a story, or a new adventure up his sleeve.
His life’s pretty much a mix of wild fishing trips, big family get-togethers, and meeting folks all over the country. Sure, his schedule’s packed, but Jimmy wouldn’t have it any other way. For him, it’s all about living big, loving hard, and giving back whenever he can.
The Houston’s love of the Sooners, Dodgers and Thunder are evident just about all the me – most evenings are spent watching a game or three!
He’s devoted to his wife and family, and he’s a loyal friend and partner. Everyone in his field knows he’s super persistent and has an incredible work ethic.
Join us and Jimmy on Saturday, March 14 at 1pm in downtown Knoxville for the 2026 Knox St. Patrick’s Parade!